{"id":1143,"date":"2017-05-09T23:39:35","date_gmt":"2017-05-09T23:39:35","guid":{"rendered":"http:\/\/bettersleeppro.wpengine.com\/?p=1143"},"modified":"2017-05-09T23:39:35","modified_gmt":"2017-05-09T23:39:35","slug":"new-survey-uncovers-americans-still-believe-myths-about-sleep","status":"publish","type":"post","link":"https:\/\/bettersleep.org\/press-releases\/new-survey-uncovers-americans-still-believe-myths-about-sleep\/","title":{"rendered":"New Survey Uncovers Americans Still Believe Myths About Sleep"},"content":{"rendered":"<p>ALEXANDRIA, Virginia \u2013 May 9, 2017 \u2013 Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA).<\/p>\n<p>To coincide with May\u2019s Better Sleep Month, the BSC looked at common misconceptions about sleep and whether Americans understand what\u2019s correct \u2013 and what\u2019s the stuff of legend.<\/p>\n<p>Perhaps one of the most surprising misconceptions? 154 million Americans believe nothing\u2019s really happening when they doze. Yet research shows the brain recharges during sleep and stays in an active state. Of those who believe sleep is passive, adults under the age of 50 (67%) are more likely to believe this compared to those older than 50 (51%.)<\/p>\n<p>Other sleep myths still stumping Americans:<\/p>\n<ul>\n<li><strong>164 million American adults (66%) believe mattresses last about 10 years before you need a replacement.<\/strong> As a general rule, after seven years it\u2019s time to evaluate your current mattress and decide if it\u2019s time for a new one.<\/li>\n<li><strong>American adults (43%) believe that a person can catch up on lost sleep over the weekend. <\/strong>In reality \u2013 you just can\u2019t bank sleep.<\/li>\n<li><strong>151 million American adults (61%) believe that the best mattress for a sore back is one that is very firm. <\/strong>Mattresses are a personal choice, and while in general, a firm mattress is often recommended, the mattress that will alleviate back issues for one person may not be the same for another. And one person\u2019s criteria for \u201cfirm\u201d can be very different from another\u2019s.<\/li>\n<li><strong>About 122 million American adults believe it\u2019s illegal to remove mattress tags. <\/strong>Truth be told, it\u2019s fine for consumers to take off the tag after purchase \u2013 there are no mattress police. Men (53%) were more likely to believe this compared to women (45%).<\/li>\n<li><strong>Some 122 million Americans believe some people don\u2019t dream. <\/strong>Everyone has dreams, even if you can\u2019t recall them. Again, men (52%) were more likely to believe this than women (46%).<\/li>\n<\/ul>\n<p>This month, the Better Sleep Council redesigned and updated their website to better educate consumers and to debunk common sleep myths.<\/p>\n<p>\u201cMost of us spend on average around 26+ years in bed, so it\u2019s important for consumers to have an unbiased, unbranded resource on sleep and how to find a mattress that will help them get their best rest,\u201d said Mary Helen Rogers, vice president of marketing and communications for ISPA. \u201cOur newly launched website will help consumers get the information they need to do just that.\u201d<\/p>\n<p><strong>About the BSC<\/strong><em><br \/>\nThe Better Sleep Council is the consumer education arm of the International Sleep Products Association, the trade association for the mattress industry. With decades invested in improving sleep quality, the BSC educates consumers on the link between sleep and health, and the role of the sleep environment, primarily through www.bettersleep.org, partner support and consumer<\/em><em>outreach.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALEXANDRIA, Virginia \u2013 May 9, 2017 \u2013 Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with May\u2019s Better Sleep Month, the BSC looked at common misconceptions about sleep and whether [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Survey Uncovers Americans Still Believe Myths About Sleep - Better Sleep Council | Start every day with a good night\u2019s sleep<\/title>\n<meta name=\"description\" content=\"A new study finds Americans have trouble separating fact from fiction, leading them to believe many myths about sleep. 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