{"id":3818,"date":"2020-08-20T15:27:45","date_gmt":"2020-08-20T15:27:45","guid":{"rendered":"https:\/\/bettersleep.org\/?p=3818"},"modified":"2020-08-20T15:27:45","modified_gmt":"2020-08-20T15:27:45","slug":"buyer-journey","status":"publish","type":"post","link":"https:\/\/bettersleep.org\/research\/buyer-journey\/","title":{"rendered":"Better Sleep Council Research on a Buyer\u2019s Journey"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-3820\" src=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2020\/08\/AdobeStock_196259486-002-1030x687.jpeg\" alt=\"Family mattress shopping\" width=\"1030\" height=\"687\" \/><\/p>\n<p>People\u2019s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores (at least temporarily) and led people to delay some purchases and to make other purchases online more often. As those pandemic-related restrictions relax in the coming weeks and months, it\u2019s unclear to what extent these temporary shopping behaviors will become permanent and what impact that will have on bedding products retailers.<\/p>\n<p>Regardless of how people\u2019s shopping patterns change, there are essential truths and strategies retailers can embrace that will improve their chances of success \u2014 even in the current dynamic landscape.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-3828\" src=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2020\/08\/BuyerJourneyMap-1030x580.jpg\" alt=\"Consumer buyer journey\" width=\"1030\" height=\"580\" \/><\/p>\n<p>How can retailers effectively engage people? Several findings from the recently released BSC buyer\u2019s journey research might provide answers. The survey explored how people shop for mattresses and bedding products, and the outcomes of those journeys. Among the more startling findings was that how people shopped \u2014 not what they eventually bought \u2014 was the stronger driver of purchase satisfaction.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Read the full report here: <a href=\"https:\/\/sleepsavvymagazine.com\/the-mattress-buyers-journey\/\">The Mattress Buyer\u2019s Journey<\/a>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Want to read more?<\/p>\n<p><a href=\"https:\/\/www.sleepproducts.org\/pdf\/ISPA-ShopperJourneyMap.pdf\">Millennials \u2013 how are they shopping and buying? Millennial Buyer Journey<\/a><\/p>\n<p><a href=\"https:\/\/sleepsavvymagazine.com\/joy-of-mattress-shopping\/\">The Joy of Mattress Shopping<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People\u2019s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores (at least temporarily) and led people to delay some purchases and to make other purchases online more often. As those pandemic-related restrictions relax in the coming weeks and months, it\u2019s unclear [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Sleep Council Research on a Buyer\u2019s Journey - Better Sleep Council | Start every day with a good night\u2019s sleep<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bettersleep.org\/research\/buyer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Sleep Council Research on a Buyer\u2019s Journey - Better Sleep Council | Start every day with a good night\u2019s sleep\" \/>\n<meta property=\"og:description\" content=\"People\u2019s shopping behaviors are changing. The impact of COVID-19 and the attendant stay-at-home orders, as well as consumer safety concerns, have closed many stores (at least temporarily) and led people to delay some purchases and to make other purchases online more often. As those pandemic-related restrictions relax in the coming weeks and months, it\u2019s unclear [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bettersleep.org\/research\/buyer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Sleep Council | Start every day with a good night\u2019s sleep\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterSleepOrg\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-20T15:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2020\/08\/AdobeStock_196259486-002-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Farmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:site\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Farmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/\"},\"author\":{\"name\":\"Josh Farmer\",\"@id\":\"https:\/\/bettersleep.org\/#\/schema\/person\/53e17aaac3128096cf11f556ae2b5310\"},\"headline\":\"Better Sleep Council Research on a Buyer\u2019s Journey\",\"datePublished\":\"2020-08-20T15:27:45+00:00\",\"dateModified\":\"2020-08-20T15:27:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\/\/bettersleep.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bettersleep.org\/wp-content\/uploads\/2020\/08\/AdobeStock_196259486-002-scaled-1.jpeg\",\"articleSection\":[\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/\",\"url\":\"https:\/\/bettersleep.org\/research\/buyer-journey\/\",\"name\":\"Better Sleep Council Research on a Buyer\u2019s Journey - 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