{"id":5141,"date":"2021-07-23T20:37:47","date_gmt":"2021-07-23T20:37:47","guid":{"rendered":"https:\/\/bettersleep.org\/?p=5141"},"modified":"2021-07-23T20:37:47","modified_gmt":"2021-07-23T20:37:47","slug":"q2-2021-tracker-results","status":"publish","type":"post","link":"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/","title":{"rendered":"Consumers Showing Signs of Returning to Some Pre-Pandemic Shopping Behaviors"},"content":{"rendered":"

\"Today's<\/p>\n

A lot has changed since the Better Sleep Council launched its Inside the Mind of Today\u2019s Mattress Consumer tracking study back in 2020<\/a>. As COVID-19 concerns and restrictions continue to relax, the Q2 2021 study found that people are showing signs of returning to some pre-pandemic attitudes and behaviors. At the same time, other lockdown behaviors appear to be sticking around for now.<\/p>\n

For example, people are more willing to shop and buy in-person, although people say they\u2019re still more comfortable shopping online. Interest in buying trusted brands, buying brands that align with the shopper\u2019s values, and shopping local have all made a significant comeback for bedroom product consumers. They also are more willing to try new brands and new retailers than they were earlier this year.<\/p>\n

As expected, people\u2019s lockdown obsession with optimizing the function and comfort of their homes has leveled off. This may be due to the fact that they are spending less time at home as people return to in-person shopping, school, work, etc.<\/p>\n

The easing of concerns and restrictions and the return to some pre-pandemic activities may have also resulted in people starting to sleep better. The number of people who report they are sleeping poorly declined from the previous study, with more people describing their sleep as \u201cgood.\u201d However, there\u2019s still a large minority of people who describe their sleep as \u201cOK\u201d or worse. So, it\u2019s not surprising that good sleep remains consumers\u2019 number one priority \u2013 although for the first time since tracking began, their relationships with other people assumed equal importance. And more people say they are focused on improving their overall sleep environment in this quarter, expanding a trend initially seen earlier.<\/p>\n

Although people say they are less anxious or concerned about their families\u2019 health and well-being than they were earlier this year, health remains their top priority.<\/p>\n

More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: BSC Quarterly Tracker Results: Q2 2021<\/a>.<\/p>\n

Go here to check out BSC\u2019s Q1 2021 research<\/a> to see changes in attitudes and behaviors quarter-over-quarter.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A lot has changed since the Better Sleep Council launched its Inside the Mind of Today\u2019s Mattress Consumer tracking study back in 2020. As COVID-19 concerns and restrictions continue to relax, the Q2 2021 study found that people are showing signs of returning to some pre-pandemic attitudes and behaviors. At the same time, other lockdown […]<\/p>\n","protected":false},"author":3,"featured_media":5145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[210,230,16,174,217,3],"class_list":["post-5141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-covid-19","tag-industry","tag-mattress","tag-mattress-shopping","tag-quarterly-tracker","tag-research"],"acf":[],"yoast_head":"\nConsumers Showing Signs of Returning to Some Pre-Pandemic Shopping Behaviors - Better Sleep Council | Start every day with a good night\u2019s sleep<\/title>\n<meta name=\"description\" content=\"Check out the latest quarterly research results from the Better Sleep Council and learn more about today\u2019s mattress consumer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSC Q2 2021 Tracker Results\" \/>\n<meta property=\"og:description\" content=\"Discover how mattress consumer attitudes and behaviors changed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Sleep Council | Start every day with a good night\u2019s sleep\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterSleepOrg\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T20:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/07\/Facebook-1200x630_AdobeStock_274989153.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Farmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BSC Q2 2021 Tracker Results\" \/>\n<meta name=\"twitter:description\" content=\"Discover @BetterSleepOrg\u2019s newest quarterly research to understand how consumer attitudes and behaviors shifted in today\u2019s environment.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/07\/Twitter-1024x512_AdobeStock_274989153.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:site\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Farmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\"},\"author\":{\"name\":\"Josh Farmer\",\"@id\":\"https:\/\/bettersleep.org\/#\/schema\/person\/53e17aaac3128096cf11f556ae2b5310\"},\"headline\":\"Consumers Showing Signs of Returning to Some Pre-Pandemic Shopping Behaviors\",\"datePublished\":\"2021-07-23T20:37:47+00:00\",\"dateModified\":\"2021-07-23T20:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\/\/bettersleep.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/07\/Feature-1794x1044_AdobeStock_274989153.jpg\",\"keywords\":[\"COVID-19\",\"industry\",\"Mattress\",\"mattress shopping\",\"quarterly tracker\",\"Research\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\",\"url\":\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\",\"name\":\"Consumers Showing Signs of Returning to Some Pre-Pandemic Shopping Behaviors - 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