{"id":5331,"date":"2021-11-04T17:23:58","date_gmt":"2021-11-04T17:23:58","guid":{"rendered":"https:\/\/bettersleep.org\/?p=5331"},"modified":"2021-11-04T17:23:58","modified_gmt":"2021-11-04T17:23:58","slug":"q3-2021-tracker-results","status":"publish","type":"post","link":"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/","title":{"rendered":"BSC\u2019s Latest Research Shows Resurgence of COVID-19 Impacts Consumer Behavior and Confidence"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-5333\" src=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/TodaysMattressConsumer_BetterSleepCouncil.jpeg-1030x599.jpg\" alt=\"Learn more about today\u2019s mattress consumer.\" width=\"1030\" height=\"599\" \/><\/p>\n<p>In Q3 of 2021, Americans experienced a major COVID-19 resurgence \u2013 through the number of cases, in people\u2019s news feeds and in consumers\u2019 concerns and behaviors. According to the Better Sleep Council\u2019s Q3 2021 Tracker, people are reverting toward some attitudes and behaviors exhibited earlier in the pandemic. This comes after seeing some relaxation of COVID-19 concerns and shopping behaviors earlier in 2021. In these third-quarter results, consumers are showing revived concerns about COVID-19 and the overall environment they live in. Confidence in travel and in brick-and-mortar shopping and purchasing has declined in this quarter, <a href=\"https:\/\/bettersleep.org\/research\/q2-2021-tracker-results\/\">as opposed to the previous quarter<\/a>, and preference for online shopping and purchasing remains strong.<\/p>\n<p>Not surprisingly then, many people \u2013 almost two-thirds of those surveyed \u2013 said the current environment is affecting their sleep. Interestingly, more people are reporting their sleep as \u201cgood\u201d and \u201cvery good\u201d\u2013 perhaps reflecting the impact of strong mattress purchasing over the past 18 months and the fact that sleep remains their most important health priority.<\/p>\n<p>People are cocooning again, spending much more attention and dollars on optimizing their homes for work, education and living. Bedroom products\/sleep accessories purchases are still the No. 1 actual and planned purchases, and purchase intent for mattresses rose slightly. This suggests demand will continue. Brick-and-mortar purchases of mattresses surpassed online purchases for the first time since the BSC tracker began monitoring people\u2019s shopping behaviors in 2020. All of this suggests that sleep will remain a high priority for consumers, and that demand for mattresses is unlikely to dip significantly. It also suggests retailers and manufacturers with effective digital and eCommerce programs will compete more effectively than others.<\/p>\n<p>More details about what mattress shoppers are thinking, feeling and doing can be found in the full report here: <a href=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/BSC-Tracker-Results-Q3-2021.pdf\">BSC Tracker Results Q3 2021<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Q3 of 2021, Americans experienced a major COVID-19 resurgence \u2013 through the number of cases, in people\u2019s news feeds and in consumers\u2019 concerns and behaviors. According to the Better Sleep Council\u2019s Q3 2021 Tracker, people are reverting toward some attitudes and behaviors exhibited earlier in the pandemic. This comes after seeing some relaxation of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[198,6,216,210,174,217,3,12],"class_list":["post-5331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-bedding","tag-better-sleep","tag-consumer","tag-covid-19","tag-mattress-shopping","tag-quarterly-tracker","tag-research","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BSC\u2019s Latest Research Shows Resurgence of COVID-19 Impacts Consumer Behavior and Confidence - Better Sleep Council | Start every day with a good night\u2019s sleep<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSC Q3 2021 Tracker Results\" \/>\n<meta property=\"og:description\" content=\"Discover how mattress consumer attitudes and behaviors changed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Sleep Council | Start every day with a good night\u2019s sleep\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterSleepOrg\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T17:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/TodaysMattressConsumer_BetterSleepCouncil_Facebook.jpeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Farmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BSC Q3 2021 Tracker Results\" \/>\n<meta name=\"twitter:description\" content=\"Discover @BetterSleepOrg\u2019s newest quarterly research to understand how consumer attitudes and behaviors shifted in today\u2019s environment.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/TodaysMattressConsumer_BetterSleepCouncil_Twitter.jpeg.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:site\" content=\"@BetterSleepOrg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Farmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\"},\"author\":{\"name\":\"Josh Farmer\",\"@id\":\"https:\/\/bettersleep.org\/#\/schema\/person\/53e17aaac3128096cf11f556ae2b5310\"},\"headline\":\"BSC\u2019s Latest Research Shows Resurgence of COVID-19 Impacts Consumer Behavior and Confidence\",\"datePublished\":\"2021-11-04T17:23:58+00:00\",\"dateModified\":\"2021-11-04T17:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\/\/bettersleep.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/TodaysMattressConsumer_BetterSleepCouncil.jpeg.jpg\",\"keywords\":[\"bedding\",\"Better Sleep\",\"consumer\",\"COVID-19\",\"mattress shopping\",\"quarterly tracker\",\"Research\",\"survey\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\",\"url\":\"https:\/\/bettersleep.org\/research\/q3-2021-tracker-results\/\",\"name\":\"BSC\u2019s Latest Research Shows Resurgence of COVID-19 Impacts Consumer Behavior and Confidence - 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